Optimization of the site

Website Search Optimization

Website optimization is the first and very important stage in the work on your site, which is directed toward the maximum use of internal factors of ranking.
All factors of ranking, on which depends the position of site in the natural search results, are divided into two parts - these are internal and external factors. Following are the internal factors: correctly written texts of pages, the isolation of the important words by formatting elements, work with the official page html tags, internal connectivity website pages. External factors are: an increase in the reference popularity, carries to the external factors of ranking, direct bookmarks, etc. It is understood that increase in reference popularity come from links to highly theme relevant and authoritative sites.
Let us examine in more details all stages of the site optimization process:

Determination of the semantic nucleus

The determination of semantic nucleus is the collection of demands ( the keywords), on which will occur the advance of your site. The demands list compiled not only from your site, but also from sites of your competitors and statistical services of search systems, such as Google.Adwords. We will attentively select those demands, on which purposeful audience searches for your goods or services. This service is free.

Website SEO- Audit

It includes the following points:
Analysis of the current structure of your site.

Development of recommendations regarding structural change by taking into account the correct indexing of site by search systems.

Structural reconstruction of site is directed toward the more convenient and more obvious perception by the users of your site of the services represented on it.
Analysis of the current state of the indexing of your site by search systems.

Development of the problems with the indexing, such as the mirrors of site, the doubles of pages, etc.
Checking your site to the absence of search spam.

Website Technical Audit

At this stage we are checking into website’s technical tuning, hosting and reveal problems in the programming code.

Writing Nnew Texts

In this stage we write new texts taking into account the requirements of search systems. We also pay considerable attention so that texts would be unique, intelligible and interesting for the visitors.

We always remember that we solve the problem of an increase in your profit, and not only SEO task for the search engines. Therefore texts must be information and advertizing, they should motivate the visitor either directly to order your goods or service or to call your company.

On the sums of the carried out work we write the expanded technical blueprint for our specialists for the introduction of changes in structure and the additions to the website.

Introduction Of The Changes

The final stage of the website optimization is an introduction of changes to your site, that would bringing it in the correspondence with the requirements of search systems, additions and corrections of the copy write, as well as optimization of html code. After checking of the correctness of changes introduced, site is transferred in to the advance, and after the completion of that stage it passes on to the support.